Grimes : video of Oblivion, a female empowerment among quarterbacks

Some days ago, Montreal DIY-scene Grimes (actually the artist name of Claire Boucher) released its video clip of new single Oblivion, the first of its album called Visions . Directed by Emily Kai Bock with the help of cinematographer Evan Prosofsky, it shows Boucher going to a huge, packed football stadium.

Wearing headphones, dressed in a blue coat, her hair bleached blonde and pink, Boucher sings in the middle of the public, in a spontaneous gesture. Behind her, motocross slowly piercing the air, almost flying, add a dreamy dimension.

She is as lucky as to go in the quarterbacks changing rooms later on. Singing in the middle of agitated, shirtless muscular guys, she goes on her impromptu performance, indifferent to them. A little piece of eccentricity lost among testosterone.

On why this unusual place for an indie music video, Boucher explained to Pitchfork :

“The sports world is so different from what we normally engage with, so it was like this voyeuristic look into a really violent community. Art gives me an outlet where I can be aggressive in a world where I usually can’t be, and part of it was asserting this abstract female power in these male-dominated arenas– the video is somewhat about objectifying men. Not in a disrespectful way, though.”

I think it was a very original and successful idea. Boucher has this fragile, yet bubbly energy which stands in sharp contrast to the craziness of a football game during which people, on the field or the chairs, can lose their mind. She looks brilliantly out of place, and that’s what makes it worth it.

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